Research Planning and Entrée

Research Planning

Mind Map

mind map

Research Question

How do the viewers respond to sponsored videos and advertorials?

YouTube and Reddit

YouTube-logo-full_color(comment section)

  1. Relevant:
    – The YouTube comment section is something we will be looking into as well. Through here we can find out what the audience thinks of sponsorships and how they respond to those ads and endorsements.
  2. Active:
    – People are posting on a daily basis.
  3. Interactive:

– The comment section in YouTube allows people to comment on each others comments, which can create discussions.

  1. Heterogeneous:
    – There are a lot of different people visiting and using YouTube, they differ in age, gender, race, and interests.
  2. Data-rich:
    – Depending on the audience watching the video, the data we can find in the comment section can be very useful. Unfortunately, some of the users will just comment hate and nonsense, but this doesn’t mean there isn’t enough out there for us to use.

 

Reddit_logo-2

 

 

  1. Relevant:
    – Reddit has a lot of passionate users, that love discusses really anything. YouTubers being a part of that. Discussions and sharing opinions is what Reddit is about, and that is what we will need here.
  2. Active:
    – People are posting on a daily basis.
  3. Interactive:
    – Reddit is known for its interactivity, as there are always discussions about any topic going on.
  4. Heterogeneous:
    – There are a lot of different people visiting and using Reddit, they differ in age, gender, race, and interests.
  5. Data-rich:
    – As there are so many different people and opinions that are often put in the comment section in a well-written and mature way, we can really benefit from here.

 

Entrée

Our roles as ethnographers

For YouTube and Reddit, we have decided to be Lurkers.

We are part of the YouTube community and scan through the comments section.

We are also part of the Reddit community and will scan threads about the subject matte

 

 

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