Abstract

In this research, we investigate the trend of Vlogging on a deeper level. We specified our research to focus on how marketers and advertisers can profit and learn from the trend, and how it impacts Online Marketing and Marketing in general.

We conducted online research, as well as desk research. We further made use of Netnography and Social Network Analysis, in order to conclude our research.

In our conclusion we summarize our findings and give recommendations and tips for marketers and advertisers to successfully employ Vlogging in their future strategies.

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